BMW Motorrad is a brand of the BMW Group and this Website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München). 

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Using Third-party cookies on our websites

BMW has integrated services belonging to third parties on this website. The services listed as follows are provided by our supplier IgnitionOne. Third-party providers and affiliates can place cookies while you visit the BMW website, and in doing so can obtain information about the fact that you have visited a BMW website. Please check the websites belonging to those Third-party providers if you need more information about how they use cookies. If you do not want to authorize cookies, then you can always disable them in your browser.

Services Privacy Policy for third party cookies from IgnitionOne (IgnONE) can be found under https://ignitionone.com/services-policy/.

The actual cookie list provided by IgnitionOne can be found here: https://ignitionone.com/cookies-list/ 

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Third party cookie

dsp_id  

Description

Stores a unique identifier for each visitor for use in our Display platform and for cross-channel attribution.  

Expiry

6 months  

Category

Marketing cookies  

Third party cookie

evo5#  

Description

Collects anonymous data about user visits to the site. These include, for example, the number of visits, the average time spent on the website, and which pages were loaded, with the goal of displaying targeted ads.  

Expiry

6 months  

Category

Marketing cookies  

Third party cookie

u  

Description

Stores a unique identifier for each visitor.  

Expiry

1 year

Category

Marketing cookies  

Third party cookie

f

Description

Tracks clicks to prevent nonhuman traffic.

Expiry

7 mins

Category

Marketing cookies  

Third party cookie

d

Description

Tracks clicks to prevent nonhuman traffic.

Expiry

Session / 10s

Category

Marketing cookies  

Third party cookie

cdb0, cdb1, cdb2, cdb3

Description

Stores click history for each visitor.

Expiry

1 year

Category

Marketing cookies  

Third party cookie

cdbp

Description

Stores position of each click.

Expiry

1 year

Category

Marketing cookies  

Third party cookie

evo5

Description

Stores interests and Scores for each visitor.

Expiry

6 month

Category

Marketing cookies  

Third party cookie

dct_oba

Description

Stores interests and Scores for each visitor to derive Products of interest. Used to generate dynamic creatives.

Expiry

6 month

Category

Marketing cookies  

Third party cookie

EVO5_OPT

Description

Stores opt-out status for individuals opting out of online behavioral advertising.

Expiry

10 years

Category

Marketing cookies  

Third party cookie

evo5_display

Description

Stores advertising exposures for each visitor.

Expiry

6 month

Category

Marketing cookies  

Third party cookie

evo5_CLIENT

Description

Stores interests and IgnitionOne Scores for each visitor.

Expiry

6 month

Category

Marketing cookies  

Third party cookie

<uniqueid>_id

Description

Stores a unique user identifier for use in cross-channel targeting

Expiry

1 year

Category

Marketing cookies  

Third party cookie

<uniqueid>_ss

Description

Stores a unique session ID for each visitor.

Expiry

20 minutes

Category

Marketing cookies  

Third party cookie

Ts

Description

Stores interests and IgnitionOne Scores for each visitor.

Expiry

6 month

Category

Marketing cookies  

Third party cookie

bs

Description

Additional tracker to store session activity.

Expiry

20 minutes

Category

Marketing cookies  

Third party cookie

Cas

Description

Stores user/session data for personalizing website content.

Expiry

1 year

Category

Marketing cookies  

Third party cookie

Kanapr

Description

Stores user/session activity.

Expiry

1 year

Category

Marketing cookies  

Third party cookie

Notrack

Description

Indicates a given visitor’s opt-out from cookie-based tracking.

Expiry

1 year

Category

Marketing cookies  

Third party cookie

iOne_<advertiser_ide>

Description

Store user & session data, audience membership, IgnitionOne Score and top interests/categories.

Expiry

1 year

Category

Marketing cookies  

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